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Letters ... We get letters ...
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Rob is one of the best PD's in the industry. He possesses that rare balance of creativity and artistic flair, with strong focus and organizational ability. It is no mystery to me that LITE FM was regarded as one of the finest AC stations in the country.
Rob has a broad and strong understanding of his role in the overall success of the station and he makes sure that all bases are covered. He has passion for, and commitment to, excellence -- always with the best interest of the Listeners and the station embedded in his mind. -- Dennis Collins, WLYF SVP/General Manager 1985-2011 |
I've worked with Rob twice since 2003. While his programming success speaks for itself, it’s his dogged attention to detail and supreme standard of excellence that sets him apart from other managers. ‘Okay’ is simply not good enough. He feels that every on-air element, appearance and station event ultimately bears his signature -- and he wants it to be the best. In short, he cares.
Rob is loyal to his company and especially to his staff. It’s nice to have a great leader, but it’s fantastic to have a great leader you know will have your back. With Rob, you know you’re part of a team. -- Kimba, LITE FM APD/Afternoon Host 2003-2019 |
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Rob Sidney has extremely high standards which can be very challenging to us mere mortals. But he holds himself even more vigorously to them without fail and without compromise.
-- Gary Blau, WLYF Director of Engineering 1999-2019 The devil is in the details, but the details are of utmost importance when running a radio station that bills millions of dollars. When it comes to details, look no further than Rob Sidney.
It was because of his reputation for excellence, that I sought the opportunity to join his team as a utility player and air personality. Every air personality should have the pleasure of working for such a manager who never asks of his staff what he's not willing to do himself. In addition, Rob is highly creative, produces and conceives his own station imaging on a regular basis, and stays fresh with current trends in production, sound design and digital assets -- which made 101.5 LITE FM a crown jewel among South Florida radio stations. -- Jack Shell, LITE FM Personality 2016-2017 |
Rob is passionate for every detail of the station brand, which results in a remarkable listener experience and easily monetized ratings. His commitment to excellence is second to none -- and radio would be stronger with a Rob Sidney in every market.
-- Andrew Curran, COO, DMR Interactive I've never worked with a programmer more sensitive to his station’s revenue and profitability goals. While protecting LITE’s brand integrity, he and his team regularly found ways to integrate our Clients into the fabric of the station — through on-air promotions, online content, and community events.
Where so many PDs are knocked for saying ‘no’ … a ‘no’ from Rob is almost always followed by, ‘But here’s what we could do.’ -- Jim Prain, WLYF Director of Sales 2013-2015 |
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rob [at] robsidney.com
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