EASY 93.1 Digital Assets
November 2019
Artwork promoting EASY 93.1's 'VIP Employee' contest. Design coordinated with web and social media.​Concept, Layout, Production: Rob Sidney
STAR 94.3 Postcard Mailer
July 2018
A 7x5 postcard to promote STAR 94.3's 'Crack The Vault' contest with insured grand-prize mechanism.Concept, Layout, Production: Rob Sidney​
101.5 LITE FM Digital Assets
October 2017
Artwork promoting LITE FM's Halloween-themed text-to-win contest. Design coordinated with web, Facebook, mobile and email newsletter.Concept, Layout, Production: Rob Sidney
101.5 LITE FM Digital Assets
August 2017
Artwork promoting LITE FM's 'Employee of the Day' contest with insured grand-prize mechanism. Design coordinated with web, Facebook, mobile and email newsletter.Concept, Layout, Production: Rob Sidney
101.5 LITE FM Outdoor Campaign
May 2017
Two 48x14 billboard designs to reinforce LITE FM's benefit and usage. Design coordinated with Facebook, mobile and email newsletter.Concept, Layout: Rob Sidney • Production: Amanda Wasserman 
101.5 LITE FM Marketing Presentation
Fall 2016
Representative pages from Client marketing presentation, including research highlights, talent bios and promotional features. Concept, Layout, Copywriting, Production: Rob Sidney
101.5 LITE FM Digital Assets
November 2016
Artwork promoting LITE FM's 'Employee of the Day' contest with insured grand-prize mechanism. Design coordinated with web, Facebook, mobile and email newsletter.Concept, Layout, Production: Rob Sidney
101.5 LITE FM Digital Assets
May 2016
​Artwork promoting LITE FM's 'Employee of the Day' contest with insured grand-prize mechanism. Design coordinated with web, Facebook, mobile and email newsletter.Concept, Layout, Production: Rob Sidney
101.5 LITE FM Digital Assets
February 2016
​Artwork promoting LITE FM's 'Employee of the Day' contest with insured grand-prize mechanism. Design coordinated with web, Facebook, mobile and email newsletter.Concept, Layout, Production: Rob Sidney​
101.5 LITE FM Marketing Presentation
Fall 2013
Representative pages from Client marketing presentation, including research highlights, programming summary and talent bios.Concept, Layout, Copywriting, Production: Rob Sidney
101.5 LITE FM Self-Mailer
March 2011
A three-panel mailer promoting LITE FM's 'Employee of the Day' contest; included a BRC bounceback card to encourage database growth and existing member reactivation. Design coordinated with station's concurrent television campaign, website relaunch and additional mail pieces. Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR
One of the coordinated TV spots, produced by Tony Quin and IQTV
101.5 LITE FM Postcard Mailer
November 2010
A 6x11 oversized postcard to promote LITE FM's holiday-themed 'Listener Appreciation Week' contest. Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR
101.5 LITE FM Premium Offer
August 2010
A foldover 'thank you' card sent to members of the LITE FM database, including an offer for a free lemonade at local Panera Bread retailers.Concept, Layout: Rob Sidney • Artist: Patti McDonald • Produced by DMR
101.5 LITE FM Postcard Mailer
June 2008
A 6x11 oversized postcard to introduce LITE FM's 'Employee of the Day' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Postcard Mailer
April 2008
A 6x11 oversized postcard to promote LITE FM's environmentally-themed 'Listen for Your Name' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Postcard Mailer
November 2007
A 6x11 oversized postcard to promote LITE FM's Thanksgiving-themed 'Listener Appreciation Day' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Postcard Mailer
October 2007
A 6x11 oversized postcard to introduce LITE FM's 'Listen for Your Name' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Booklet
January 2006
'101 Ways to Improve Your Life': a 48-page booklet containing daily life-improvement tips, sent to LITE FM database members.Concept: Rob Sidney • Editor: Ellen Jaffe • Artist, Layout: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Postcard Mailer
April 2005
A 6x11 oversized postcard to promote LITE FM's Bahamas-themed 'Song of the Day' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Newspaper Ad
August 2003
A half-page B/W newspaper ad to promote LITE FM's summer-themed 'Listener Appreciation Day' contest.Concept: Rob Sidney • Artist, Layout: Ruth Callihan • Produced by Point-To-Point
101.5 LITE FM Postcard Mailer
May 2003
A 6x11 oversized postcard to promote LITE FM's Australian-themed 'Listener Appreciation Day' contest.Concept, Layout: Rob Sidney • Artist: Ruth Callihan • Produced by Point-To-Point
My love of design began well prior to my radio career. Before McDonogh School employed a creative director and an entire communications department, many of the routine graphics assignments fell to students. For several years, I wound up as the 'go-to' guy for mailers, programs and student handbook covers. (And remember, all of this was produced before desktop publishing and Photoshop; this was the product of Prestype, photostats, Amberlith and rubber cement!) Sadly, much of my McDonogh portfolio was damaged by a water leak, though I'm hoping to locate and scan other examples of my work from the school's archives soon. 
McDonogh School Student Handbook
July 1980 & July 1981
​A 5½x8½ booklet for matriculating students Concept, layout, production: Rob Sidney
​McDonogh School Postcard Mailer
October 1979
An 8½x5½ postcard to promote the McDonogh Resident Acting Company's performance of 'After The Rain' Concept, Layout, Production: Rob Sidney 
McDonogh School Event Program
May 1979
A 5½x8½ program brochure for the school's annual Cultural Fair Concept, Layout, Production: Rob Sidney
McDonogh School Postcard Mailer
April 1978
An 8½x5½ postcard to promote the school's 'Agatha Christie Festival' and the McDonogh Resident Acting Company's performance of 'Murder on the Nile' Concept, Layout, Production: Rob Sidney



​Original content ​©1978-2025 Rob Sidney
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